Someone recently asked me about JD Power, the company behind the customer satisfaction surveys on just about everything you can buy our use. A part of their business is aggregating user ratings for car dealerships.
In 2003, I bought a Mitsubishi Evolution from Maxwell Mitsubishi in Austin. The transaction went fine, but towards the end my salesman told me that I’d be receiving a survey from JD Power, and if I returned it to them blank, I would get a free oil change. They were gaming the system.
When I got home, I emailed JD Power’s customer service from my personal email to let them know this was happening. A day later I get a phone call from my salesman because JD Power had forwarded my email, name and email address attached to the dealer. This resulted in a confrontation on the phone and a lifelong hatred and distrust for JD Power and Associates.
I would not trust anything they say about anything- as it’s clear from my experience that they are more interested in colluding with companies than they are with actual research.